French colour-coded nutrition labels hailed as ‘antidote to food marketing’

The colour coding takes into account saturated fat, sugar, salt and calories – and in some circumstances protein, fibre, fruits, vegetables and nuts

Related tags: Colour codes, Que Choisir, Traffic lights, Nutrition labelling, Front of pack

Consumer watchdog Que Choisir has urged the French government to adopt colour-coded front-of-pack nutrition labelling as “an antidote to food marketing” following a study backing its efficacy.

The study, conducted in conjunction with consumer organisation UFC, examined how the colour coding system – proposed by Professor Serge Hercberg in early 2014 – would work for 300 foods.  Its authors said the scheme was not only a useful tool to help consumers choose healthier options, but also avoided stigmatising any particular food category.

“The study demonstrates the effectiveness of this system to identify the nutritional value of foods, and more generally to put together a balanced diet every day,” UFC-Que Choisir said in a French language statement . “Therefore, UFC-Que Choisir asks that this should become the official simplified labelling model by law.”

via French colour-coded nutrition labels hailed as ‘antidote to food marketing’.

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